Sample Report Cards

These are samples with dummy data — not real businesses. They show what a Preliminary Report Card looks like: a grade and summary-level findings, each one citing its source.

Sample 1 — a site the machines can't read

D

Sample Air & Heat Co.

Preliminary Report Card · sample with dummy data

AI agents can find this business, but can't read what it sells.

Services are images, not text

The homepage shows service photos with no text description a machine can read.

Source: homepage, service image row · checked 2026-11-11 (dummy data)

No service area stated in text

The towns served appear only inside a map graphic.

Source: homepage, map section · checked 2026-11-11 (dummy data)

Phone number not clickable

The phone number is plain text; phones can't tap it and agents can't extract it reliably.

Source: contact page footer · checked 2026-11-11 (dummy data)

Fixes are bite-sized: name each service in text, list the towns served, and make the phone number a tap-to-call link.

Sample 2 — a site agents can trust

B

Sample Plumbing Co.

Preliminary Report Card · sample with dummy data

Strong overall. A few trust signals are missing for AI agents.

Licence stated clearly

The licence type and number appear in the site footer, in text.

Source: site footer · checked 2026-11-11 (dummy data)

Service pages name each town served

Each service page lists the towns it covers in plain text.

Source: /services pages · checked 2026-11-11 (dummy data)

No customer reviews on site

The site shows no customer reviews anywhere, which weakens the trust picture for an agent.

Source: homepage and about page · checked 2026-11-11 (dummy data)

One small fix list. The firm is close to an A.

What you won't see here

Samples show the grade and summary-level findings, the way a Preliminary card does. The full line-by-line detail of an audit is only on a firm's own Final Report Card — it's specific to their site and we don't publish the scoring behind it.

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